Course Title: 101 Creative Businesses
This course is designed for entrepreneurs, artists, and creatives who want to turn their ideas and skills into a successful business. Throughout the program, you will learn the fundamentals of launching and managing a creative business.
Course Objectives:
- Understand the concept of a creative business and how to create value through creativity.
- Identify target audiences and market needs.
- Design a creative business model.
- Learn marketing and branding tools and techniques.
- Develop financial and managerial skills for business growth.
Course Duration:
4 weeks (12 hours of practical and theoretical training)
Course Outline:
Week 1: Getting Started with Creativity and Ideation
- What is a creative business, and why is it important?
- Identifying and evaluating creative ideas.
- Practical exercise: SWOT analysis for a business idea.
Week 2: Business Design and Planning
- Principles of designing a creative business model (Business Model Canvas).
- Defining value proposition and identifying target audiences.
- Setting short-term and long-term goals.
- Practical exercise: Designing a business model.
Week 3: Marketing and Branding for Creative Businesses
- Building a personal and business brand.
- Digital marketing tools and strategies (Instagram, website, email marketing).
- Creating a content strategy to engage with audiences.
- Practical exercise: Designing a marketing campaign.
Week 4: Financial Management and Business Growth
- Introduction to financial management (costs, revenue, profit & loss).
- Methods for fundraising and resource management.
- Planning for business growth and scalability.
- Practical exercise: Creating a business budget.
Target Audience:
- Creative individuals looking to start their own business.
- Artists, designers, and writers who want to commercialize their work.
- Small business owners who want to incorporate creativity into their business.
Course Format:
- A mix of theoretical lessons, hands-on workshops, and Q&A sessions.
- Available in both in-person and online formats.
Course Outcomes:
By the end of the course, participants will:
- Have a complete business model for their creative idea.
- Be familiar with marketing strategies and financial management.
- Gain practical skills to launch their business.
Special Offer:
📝 Early Registration 📝
For more information:
📧 Email: edu@yahyamm.com